Food Transparency App
With the help of Buzz Reports and Popular media scan, we studied the most common trends in life-cycle of a food product.
It was essential to understand the journey of a food product from farm to point of disposal for a thorough understanding.
We realised there were many issues in the lifecyle map and wanted to explore all of them under discover before we could sort our insights and finalise to go ahead with a specific problem area.
Thus, we followed the double-diamond framework to conduct our design research.
Double diamond diagram
We used the process of divergence and convergence to go further with the research process.
Listed below are the tools used for Primary and Secondary research in this project. To gain more details about how we used each tool, please refer the Skills section where I have listed all the tools I have used for various projects with details.
Secondary Research Tools
Primary Research Tools
With our primary and secondary research, we started seeing our initial opportunities. With our Buzz reports and popular media scan, we understood that there was a major issue of accessibility. Food was available, but was difficult to access as it was majorly in the outskirts of the city and farmers did not have the means to source it in the city.
After our primary research and majorly through the image sorting exercise we realised that the factor that fueled lack of access was lack of awareness. Thus, it was established that our initial focus should be making people aware about healthy eating patterns. In our image sorting exercises, the participants mentioned lack of trust in commercial labelling. Hence, we found opportunity in creating awareness through clear-concise information communication through an efficient labelling system.
Here are the insights generated from the primary and secondary research. We undertook the process of affinitization and bunched our insights into various groups to define our opportunities.
With the affinitization process, we made five clusters of opportunities in the end.
Our aim was to target each of these opportunities with a holistic solution.
Finally, we narrowed down to focusing in two directions; as stated below -
1. Awareness - Defining a visual framework to allow clear information communication so that consumers can make well-inforned decisions.
2. Accessibility - Facilitating a solution to connect the consumers directly to the farmers. This would empower the farmers and consumer will develop healthy eating habits.
Food Nexus application is an opportunity which solves the problem through a business model that solves the food issue in Savannah with the lenses of a service and a system solution.
Business model - The app was a means to connect consumers directly to farmers by providing detailed nutritional information. This would help in generating revenue for the farmers while allowing consumers to easily source fresh produce.
Service - The snapshot system is an added service provided by the application to allow clear concise visual communication about nutritional information.
System - It generates a relationship between producers and consumers, developing a sustainable ecosystem within the city.
Network diagram concept
The hexagonal model is a framework based on which the quality of each product is rated.
Depending on the food product, each vertex acts as a scale for the nutrient. As the scale goes towards the outside, the quality of product goes higher.
Note : The nutrient names on vertices are abbreviated for reference. Actual nutrients will vary depending on the food product.
Solution - The Food Nexus app
This is a working prototype that would help build a direct connection between farmers and users to get easy, direct and transparent access to information anf food product. This app would not only make the consumer's life easier in terms of food access, but also provide healther, non GMO based and organic food options.
It does not intend to restrict non-gmo based food products as GMO is a controversial term according to many research cases. This app only provides clear, consice and transparent information about the food products, it is upon the user to pick their option.