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Namaste!

I am Darshini Shah - UX Researcher and Design Strategist. 

After browsing through my projects and skills, do check out my blog which is my personal process notebook about the projects listed on this website.

Affinity Diagramming (Synthesis)

Affinity Diagramming (Synthesis)

To ensure a user-centered design solution, one must indulge in contextual inquiry by completely immersing in the subject. It is important to keep the user in mind and understand the problem from their perspective. Developing personas that characterize the diffferent types of users helps ensure a well-crafted holistic solution. However, this is not a substitute for, but a compliment to co-creation sessions to prototype and test.

 

Persona Development

Project - Food Transparency app

The development of personas vary from project to project depending on the target audience. One thing in common is that they represent a vast range of users and behaviors that influence the design strategy. In some cases, they have been more formal and detailed, while in other, they are rather conceptual.

Darshini Shah Archetype
 

User Journey

Project - Building communities through online shopping

Developing a persona gives a face to the user you are trying to understand and design for. A user journey integrates personas with the design to understand how they are affected by it. This helps in walking in the shoes of the user and understanding the problem areas, pain points, emotions and gain some insights.

Darshini Shah User Journey

Five Human Factors

Project - Food Transparency app

This tool can be sed to study physical, cognitive, social, cultural and emotional factors to enhance human-centered experiences.

Darshini Shah Five Human Factors
Contextual Research

Contextual Research

User Testing

User Testing